Here’s why it’s so important to have a mobile-friendly website that works flawlessly on any mobile device:-

  1. More people have mobiles now than ever before:-
    • 91% of mobile phone users access the internet everyday
    • 54% search on their mobiles every day
    • 89% of users look for local information on their mobile phone and 87% of these people take action on it!
    • 84% use their mobile while doing other things (e.g. 51% while watching TV)
  2. Mobiles have changed how we shop:-
    • Three out of four have researched a product or service on their device
    • One third of smartphone users have made a purchase on their phone, with over half of these making mobile purchases at least once a month
  3. Mobiles help advertisers connect with consumers:-
    • Mobile ads are noticed by 88% of mobile phone users
    • 57% have performed a search on their mobile phone after seeing an offline ad

Data source: Our Mobile Planet (by Google)